Assessing the role of Gerstner towards value proposition of IBM

Question: Discuss about the Assessing the role of Gerstner towards value proposition of IBM. Answer: An insight into the value proposition of IBM At IBM, the customers play an important role in achieving success. Therefore, the personnel make hard efforts to cater to the needs, demands and requirements of the stakeholders and shareholders. Typical evidence of this lies in the face to face discussions with the clients regarding the issues they are facing with the services of IBM (Pruzan et al., 2017). Upon the discovery of the lack of adequate skills and resources, Gerstner, the CEO, decided to bring innovation within the administrative system. This spontaneity reflected the consciousness towards the wellbeing of the customers. Providing services at low prices to the customers of IT Departments signing contracts contradicts the aspect of ensuring the wellbeing of the customers as a whole. Viewing it from the other perspective, this practice affirms the gaming mentality of the IBM personnel regarding the needs, demands and requirements of the customers (Goleman, 2017). Herein, the aspect of value attains a negative connotation i n terms of the business operations of IBM. Focusing on the administrations with strategic weapons aligns with the thought of exposing systematic approach towards the needs of the stakeholders and shareholders. On the other hand, using the strategies for producing stand alone items can be considered as the misutilization of the created strategies. This misutilization could lead to negative outcomes due to compromise with the customers needs. Tagging IBM as answer driven organization seems inappropriate in terms of this misutilization. Delving deep into the word quality stand alone items reflect the fact that its quality is enough for luring the customers (Chang, Chen Chiou, 2015). This confidence aligns with the value of honesty, enhancing the stability in the relationship between the customers and IBM personnel. Taking pride in providing the customers with quality services aligns more with the satisfaction of the customers instead of IBMs success. Application of fresh knowledge, by the IBM personnel towards the production of innovative quality goods and services, possesses flexibility for luring more customers towards the brand. This aspect enhances the self efforts of the personnel in terms of generating high value for the betterment of the organization. Being a solution supplier, IBM personnel, through innovation, maintain stable relation with the clients. This stability helps them in overcoming the challenges and enhances the productivity. Referring to various external sources, through the preservation of traditionalism helps IBM personnel to achieve loyalty, trust and dependence from the clients (Y?ld?z, Ba?trk Boz, 2014). Impact of transformational leadership on the productivity of IBM The heading organizing for solution bears direct correlation with the aspect of leadership. This is because, for transforming, an individual needs to organize himself according to the identified goals and objectives. Self-organization was what Gerstner; the CEO of IBM did for altering the business scenario. One of the remarkable acts he did was, perceiving the current situation of IBM from the perspective of an outsider. This perception provided him with the solutions regarding bringing the innovations. He did not stop here. He interacted with the clients for assessing the effectiveness, appropriateness and feasibility of the direction in which he is moving (Northouse, 2015). The responses of the clients compelled Gerstner to put on thinking cap for estimating regarding IBMs progress. Regulating the performance of the department confronted him with the actual outcome of the developed plans. In the process of this regulation, Gerstner encountered several ups and downs, which possessed flexibility towards deviating him from his targeted goals. However, his determination, commitment and perseverance assisted him to emerge as a successful leader. Overall, Gerstners contribution was crucial for IBM in terms of altering the business scenario. Such a flexible hand proved beneficial for IBM in achieving new heights of success. Considering the staffs equal makes him a peoples leader (Vaduva et al., 2016). This kind of mentality generated an urge among the clients to invest in the services of IBM, which spread the glory and fame of IBM into every corner of the world. Respecting the culture of the clients, while interacting, provides an opportunity to the clients to voice out the issues, which they are encountering in the business transactions. This type of treatment enhanced the stability in the relationship between the IBM personnel and their clients. This stability, in turn, was the gradual progression towards the introduction of lucrative deals, trades and transactions for the stakeholders and shareholders (Y?ld?z, Ba?trk Boz, 2014). Leaders like Gerstner are an asset for the organizations like IBM. Their hard work and strategi c approach towards the business activities would surely take the organization to new heights of success. References Chang, T. Z., Chen, S. J., Chiou, J. S. (2015). Management leadership behavior and market orientation: The relationship and their effects on organization effectiveness and business performance. InMarketing, Technology and Customer Commitment in the New Economy(pp. 276-281). Springer, Cham. Goleman, D. (2017).Leadership That Gets Results (Harvard Business Review Classics). Harvard Business Press. Northouse, P. G. (2015).Leadership: Theory and practice. Sage publications. Pruzan, P., Pruzan-Mikkelsen, K., Miller, D., Miller, W. (2017).Leading with wisdom: Spiritual-based leadership in business. Routledge. Vaduva, S., Alistar, V. T., Thomas, A. R., Lupi?u, C. D., Neagoie, D. S. (2016).Moral leadership in business: towards a business culture of integrity. Switzerland: Springer. Y?ld?z, S., Ba?trk, F., Boz, ?. T. (2014). The effect of leadership and innovativeness on business performance.Procedia-Social and Behavioral Sciences,150, 785-793.