Analysis of the BMC of the Persollo Company-Samples for Student

Question: You are required to prepare a business report that deconstructs an organisation's business model and identifies the critical success factors that make the business sustainable. Answer: Introduction The report is relating to the analysis of the BMC of the organization named Persollo Company that is based in Australia. The information of the company along with the analysis of the market along with description of the products and services has to be described as this will help in providing ab brief overview of the functions that are performed by the organization effectively. The main aim and purpose of the report is to understand and analyse the different kind of contributions that has been made by Persollo Company as this will help in mitigating the downside risk. The different kind of innovations will be discussed as this will help in understanding the requirement of the change. The structure of the report includes the different implementation of the business canvas model along with analysis of the relationships between the nine building blocks. The different kind of analysis has been analysed in an effective manner that will provide different techniques to downside risk. Overview of Persollo Company Persollo Company is the company that helps in providing different kind of tools for different kind of brands, influencers and agencies as to sell on the social media without the requirement of the expensive or sophisticated sites of e-commerce or the online shopping carts. Persollo Company has helped in providing platforms for different agencies or influencers who wanted to sell their products and services by advertising their products through the help of Persollo ("Persollo", 2018). Management team of Persollo Company Persollo Company was founded by Jaroslav Prisjazhnyuk, Kyrylo Medvediev, Olga Oleinikova, Stanislav Prisiazhnuk, Yaroslav Prisiazhnuk in Sydney, New South Wales, Australia (Rayna Striukova, 2016). The respective company named Persollo was founded in the year 2015 in the month of August. There are more than 20 employees who are working in Persollo and the company is the checkout e-commerce brands for different influencers and it has helped more than 500 e-boutiques in more than 12 countries by increasing the entire conversation from social along with in mobile by more than 300% (Wirtz et al., 2016). Products and services offered by Persollo Company There are different kind of services that is provided by Persollo Company wherein it has provided platforms for different influencers and brands. The respective company uses campaign-based model and pay as you sell model wherein there are different specifications in each of the model. In pay as you model, wherein there are no set up fees and other technical skills that are not required (Souto, 2015). On the other hand, in campaign-based model, it helps in offering managed influencer marketing campaigns that will help them in promoting mobile application and this includes check out for the product as well. The respective company is under the service sector wherein the company will be requiring the different improvements through the process of online services (Schaltegger, Hansen Ldeke-Freund, 2016). Business Model Canvas of Persollo Company Key Partner Different kind of e-commerce apps Involvement of different kind of developers that are third party Local businesses and organizations Network of different kind of suppliers Different manufacturers and suppliers Key Activities Merchandising Designing and production Development of the platform as to streamline the business effectively Value Proposition High quality services wherein the influencers will be receiving different kind of services on one click Large availability of the convenience Pricing strategy is flexible in nature Customer Relationships Automated kind of services provided to the different customers of Persollo There will be self-service wherein there is free service available for the customers as well Customer Segments Sellers The big firms in the market that includes Flipkart, Amazon and eBay A global customer base who are having large business Key Resources Intellectual platform Web application along with development Channels Different kind of mobile applications Other retailers Cost Structure More than 14% e-commerce management along with online marketing that will include the different employees More than 40% there are physical goods along with materials More than 30% designers along with installation workers Revenue Streams There are commissions on sales $0.25 for the each and every item that has been listed on the website with the help of Persollo Company More than 4.5% of the total sales revenues Key relationships in nine building blocks Proper relationships among the nine-building blocks is essential in nature as this will help the company Persollo in understanding the different segment of customers is essential in nature wherein the mass market is targeted particularly the different kind of service companies that wants to improve their business. Persollo needs to understand the value proposition of the company that will help the company in providing value to the customers by providing them services that will help them in gaining competitive advantage. The key channels of the Persollo Company are required to be analysed effectively as this will help in delivering different values to the customers and provide fulfilment of the expectations. The revenue streams have to be strong for Persollo as this is an IT e-commerce company that will provide different kind of services that will include wages and it will include different kind of service to different companies (Jansen, 2017). Critical Success Factors in achieving sustainable success There are different critical success factors that has to be considered by Persollo Company wherein this will help them in achieving sustainable success in the entire market. The company needs to understand the different factors that are as follows: Persollo Company needs to understand the requirements of the different kind of brands as this will help in making such changes appropriately. This will help the company in understanding the new technological innovations that is required to be made by the company in an effective manner (Ajello, 2016) Secondly, the different kind of frameworks has to be used as to examine the different key elements for achieving the long-term goals of the company. The Persollo Company needs to implement the pay as you sell model in such a manner that will help the start-ups business as this will help them along the company to perform effectually in the entire market (Lewandowski, 2016) Persollo Company needs to develop different kind of one step check out for the different small brands in the market as this will help in gaining more popularity in the market The process of transaction that has been used by the company has to be improved in such a manner that it will help in implementing such technologies that will help the company in achieving the long-term goals in an effective manner (Carayannis, Sindakis Walter, 2015) Lastly, the company needs to use the key resources in a proper manner as this will help Persollo Company in improving business and this will help in improving their revenue streams wherein there will be bonus that will be provided to the customers who will start using the Persollo application for the first time (Morecroft, 2015) Contribution of company to downside risk Downside kind of risk is defined as the estimation of the different potentiality of the security wherein the companies can suffer from decline and there will be declining in the value and the market condition will change as well. Persollo Company needs to analyse every condition as this will help them in performing the activities to overcome such problems effectively (Abdelkafi Tuscher, 2016). Persollo Company needs to manage the risk downside in nature with the diversification strategy. The diversification will help in planning the time horizon in such a manner that will help the company in managing the downside risk and this will help the company in gaining competitive advantage in the market in an effective manner (Brando Schoneveld, 2015). Requirement of changes There are different changes that could have been done if the business was mine. I would have implemented different techniques and other strategies in the business canvas model of the respective company. I would have included the different start-up businesses in registering themselves in my tech company that is data driven in nature and this will help the companies in promoting their business without much risks and there are no fees or technical skills that is required. I would have implemented and changed the key customer segments of my business as this will help in providing more flexibility in my business in the future. The different kind of improvements and implementation in the technology will help me in optimizing the conversations as this will help me in understanding the business effectively. I would be introducing more segments along with inclusion of promotional activities that will help the company in performing better. Conclusion Therefore, it can be concluded that proper analysis of the business canvas model of the Persollo Company has been discussed. It has been seen that the main customers of Persollo Company were the different influencers and brands and they helped more than 300 e-boutiques as this helped the company in gaining competitive advantage. However, it was seen that the company faced different kind of issues to downside the risk and there were different strategies applied by them to solve such issues. References Abdelkafi, N., Tuscher, K. (2016). Business models for sustainability from a system dynamics perspective.Organization Environment,29(1), 74-96. Ajello, A. (2016). Financial intermediation, investment dynamics, and business cycle fluctuations.American Economic Review,106(8), 2256-2303. Brando, F., Schoneveld, G. (2015).The state of oil palm development in the Brazilian Amazon: Trends, value chain dynamics, and business models(Vol. 198). CIFOR. Carayannis, E. G., Sindakis, S., Walter, C. (2015). Business model innovation as lever of organizational sustainability.The Journal of Technology Transfer,40(1), 85-104. 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